A majority of Iconic Collection projects fall into this category and should use the color palette at right, from leasing materials to websites.
Main Color 1
#0F3557
Secondary Color 1
#EFEFF0
Main Color 2
#3C4347
Secondary Color 2
#FFFFFF
Main Color 3
#878E91
Editorial Spot / Accent Colors – For editorial projects like the Iconic magaine, a single approved spot color maybe added to core brand palette per issue.
Gold
#8D714C
Silver
#8d9093
Brand Fonts for Landing Pages:
Sang Bleu Empire Regular (Headlines and display copy only),
Maelstrom Sans Bold (Decorative Font – Single Words and Short Phrase only – For visual interest only, Not Important information.)
Sang Bleu Republic Regular (Body text serif)
Domaine Sans Fine Light (Headlines and short phrases only.)
Ceribri Sans (Everything from headlines to captions. Be wary of weights bolder than semi-bold, as they become more playful and less sophisticated.)
Substitute Google Font: Inter (Use Arial, sans-serif as backup)
Luxury is all about the details, and so is the Iconic Collection imagery. Whether showing a property’s architecture or giving a taste of its flavors, use tension-filled crops, allow for shadow play, and zoom into rich textures.
•Abstract > concrete
•Mix natural color and BW imagery
•Crop out any details that feel down market
•Directional light and shadow play
•Natural environments and editorial feel are preferred over studio/commercial perfection
Images can be layered and collaged in the style of a fashion look book. Let abstract textures and details add interest around property images and descriptive images.
Luxury, sophisticated, modern, avant-garde
Luxury tenants that typically have a taste for opulence and are willing to pay top dollar for the privilege of residing or operating in a luxurious environment.
B2B Target Customer Profile:
Iconic Collection properties exemplify the cutting-edge approach we’re taking to reimagine the shopper experience through innovation, strategic thinking, community partnerships, advanced sustainability initiatives, and unparalleled activations.
We have transformed our centers into destinations for the next generation of consumers. Our gathering places are paradigms of modern luxury and accessibility—providing visitors with high-profile retailers and eclectic culinary and cultural concepts in inspiring settings.
Their mission is to present free, world-class cultural experiences to the public. From concerts, theater, and dance to film screenings and art exhibitions, we’re bringing public spaces to life through art. Each property within the Iconic Collection is represented by an original piece of art chosen to express the unique energy of the property
