Relatable, friendly, and service oriented. Always inspiring, the SLX experience should feel personalized and magically easy for every client – like a white glove concierge service or being helped by someone at the Apple Genius bar.  We also, work sciencey terms into copy whenever possible/appropriate.  Here’s a good place for science vocab.  The SLX message centers around empathy, education, and empowerment.

Character
We’re personable, progressive, accessible, and even though we’re casual, we know what we’re talking about. We’ve forged our own path from the ground up, so we know where the pain points of growing an organization are. We’re meme queens, we’re boisterous, we’re diverse, and we’re not typical of a marketing organization. We’re approachable, we’re funny, and we care about you and the world around us.

Emotion
We want to make you feel empowered and motivated to do more. We want you to feel as though we just handed you the keys to an expensive sports car and told you to, “open ‘er up” on a stretch of desert road. It’s something you never thought you’d have the means to do, and we’ve given you that power, along with all the emotions that go along with it. We’re in the passenger’s seat enjoying the view and you reach new speeds, and we’re giving ya driving tips. That elevation, and that elation. That’s what we do it for. We’re the feeling you get when you hear the “Golden Girls” theme song.

Tone
We’re direct and concise when it comes to dispensing information, but in a way that almost feels conversational. We’re friends, so while we’re casual, we can occasionally let ourselves open up and get real with you. We know a lot of the tips and tricks we know because we went through those growing pains ourselves, so we’re coming from a place of experience.

Language
We use industry specific phrases because our target audience will know what we mean if we don’t get too technical. Our resources cover a lot, and we keep adding more and more, so anyone who doesn’t know initially can educate themselves. We keep our concepts simple, and we try to make all the information we have accessible.We keep it pretty sterile (no cursing or a lot of slang), but the more personal the article, the more human and genuine I would encourage us to be.

Purpose
We are here to elevate, innovate, and educate. We’re a hand up when you feel stuck. Above all, we’re here to help.

Industry-Specific Nuances – These are the industries that make up the largest part of SLX’s target audience:

Healthcare: Marketing in this sector is often about patient engagement, service promotion, and navigating regulatory environments.
Fintech & Insurance: Digital marketing, customer retention, and product marketing are key areas.
Automotive: Marketing leaders here might focus on brand positioning, customer experience, and digital marketing strategies.
Education: Emphasis on digital outreach, student recruitment strategies, and community engagement.
Media & Publishing: Emphasis on digital content, audience analytics, and innovative advertising solutions.
Sports, Events & Entertainment: Focus on fan engagement, event promotion, and brand partnerships.
Travel & Tourism, Airlines: Strategies centered around customer experience, loyalty programs, and digital transformation.
Luxury Hospitality: Branding, customer experience, and high-end service promotion are crucial.
Real Estate and Construction: Marketing efforts often focus on project promotion, digital presence, and customer relationship management.