The Guaranteed Quality Checklist provides real-time updates on client preferences and quality assurance checks. It allows teams to track adjustments, to ensure compliance with client specifications. Designers are required to reference each item on this list before submitting to team or QA. Failure to address preferences noted in this checklist can result in an error tag.
Gmail
Apple Mail
Export Specs (Ads, Brochures, Social Assets)
Gallery of Already-Approved Assets for Reference
Client-Provided Image Library (Classroom Images)
Red
Official Color 1
#a90533
Dark Red
Official Color 2
#55031A
Medium Red
Official Color 3
#7F0426
Light Red
Official Color 4
#BA375C
Pink
Official Color 5/Use Sparingly
#EECDD6
Green
CTA Color (Exclusively)
#D6E040
Black
Text Color
#000000
Grey
Background Color
#E8E8E8
Medium Red
CTA Color
#7F0426
Blue Grey
Secondary Color
#506B78
Black
Text Color
#000000
Grey
Background Color
#EBEBEB
Border radius for buttons: 25px
Burnt Orange 1
#f9e4d9
Burnt Orange 5
#e4601e
Burnt Orange 2
#f6ccb7
Burnt Orange 6
#c64a1e
Shape Overlay Color**
Burnt Orange 3
#ed9a70
Burnt Orange 7
#a8371d
Burnt Orange 4
#e9804b
Burnt Orange 8
#842619
Duotone Gradient Map
Burnt Orange 8 #842619
White #ffffff
Green 1
#e5f8e0
Green 5
#3d8e33
Green 2
#cbf1c1
Green 6
#15540b
Shape Overlay Color**
Green 3
#b0e9a1
Green 7
#0e3d06
Green 4
#77bc6a
Green 8
#062600
Duotone Gradient Map
Green 8 #062600
White #ffffff
Royal Blue 1
#e4eaf5
Royal Blue 5
#345aa3
Royal Blue 2
#c1cfe5
Royal Blue 6
#01318c
Shape Overlay Color**
Royal Blue 3
#8eadd1
Royal Blue 7
#02215a
Royal Blue 4
#5883ba
Royal Blue 8
#021944
Duotone Gradient Map
Royal Blue 8 #021944
White #ffffff
Cerulean 1
#d6effa
Cerulean 5
#2c97c9
Cerulean 2
#addef5
Cerulean 6
#2582ac
Shape Overlay Color**
Cerulean 3
#5bbdeb
Cerulean 7
#195673
Cerulean 4
#32ade6
Cerulean 8
#0c2b39
Duotone Gradient Map
Cerulean 8 #0c2b39
White #ffffff
For ampersands in a title – Use Work Sans Light Italic in the same point size as the rest of the surrounding text.
Sleek, professional, aspirational, energetic, premium, transformational
Audience
MIT Professional Education crafts content that resonates with high-caliber professionals and visionary organizations across the globe. Offering an array of premium training and certification programs, MIT Professional Education stands as a beacon of excellence, with the MIT brand serving as a hallmark of transformative impact. Their mission is to ensure that technical professionals remain at the cutting edge of their fields and drive their organizations toward unparalleled success.
Character
In their messaging, MIT Professional Education embodies a sleek and professional demeanor, harmonizing modern innovation with classic sophistication. They present a bold, aspirational image that is both exclusive and transformative, reflecting their commitment to high-caliber, impactful education.
Emotion
MIT Professional Education seeks to evoke a sense of energy, inspiration, and empowerment. They aim to make you feel profoundly capable and motivated, connecting you to a vibrant community of professionals committed to transformative growth. Their goal is to inspire professionals to advocate for the continued development of their teams, emphasizing the profound, long-term value of their offerings.
Tone
MIT Professional Education’s tone is confidently authoritative and data-driven, grounded in the prestige of MIT. They project a serious and empowering voice that combines motivational clarity with professional dignity. Their approach carries the transformative power of their renowned academic heritage, delivering value with an aspirational, premium touch that resonates with seasoned professionals seeking substantial growth.
Language
MIT Professional Education communicates from a team perspective, using “we” to reflect their collective approach. Their language is precise and straightforward, employing US English with clear, well-defined jargon. They utilize testimonials to illustrate their transformative value, avoiding humor, emojis, and pop culture references. When representing a program director, they maintain a personal and empathetic tone, demonstrating a genuine curiosity about science and knowledge. Their voice is subtly clever and nerdy when appropriate, avoiding gimmicks, corporate jargon, or overly casual language.
Purpose
The purpose of MIT Professional Education’s content is to educate, empower, and drive transformative action. They provide not just theoretical knowledge but practical, hands-on experiences that professionals can immediately apply to their roles. Their programs are designed to deliver actionable skills and insights that lead to meaningful, transformative growth and success from Day One.
